{"id":19731,"date":"2022-03-23T16:25:49","date_gmt":"2022-03-23T15:25:49","guid":{"rendered":"https:\/\/omnesmag.com\/?p=19731"},"modified":"2025-11-28T15:03:29","modified_gmt":"2025-11-28T13:03:29","slug":"villanueva-table-connection-of-values","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/de\/foco\/villanueva-mesa-conexion-de-valores\/","title":{"rendered":"Ein guter Mensch zu sein, verkauft sich"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nacho Gil (<a href=\"https:\/\/www.instagram.com\/Nachter\/\">@Nachter<\/a>) und Tom\u00e1s P\u00e1ramo (<a href=\"https:\/\/www.instagram.com\/tomasparamo\/\">@tomasparamo<\/a>) sind bekannte Einflussnehmer. F\u00fcr sie sind die sozialen Medien keine Unterhaltung, sondern ein Job, bei dem ihr Engagement und ihre Lebenswerte nicht auf der Strecke bleiben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies teilten sie bei dem Rundtischgespr\u00e4ch \"Influencer Marketing: Connecting Values\", das im\u00a0<a href=\"https:\/\/www.villanueva.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Villanueva-Universit\u00e4t<\/a>\u00a0Neben ihnen haben sich die Agenturleiter Daniela Rodr\u00edguez von der Agentur SoyOlivia und \u00c1lvaro Blanco von Native Talents \"auf der Seite der Marken\" eingesetzt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seine Schilderungen k\u00f6nnte man als \"wei\u00df\" bezeichnen: keine Beleidigungen oder Szenen mit erwachsenen Untert\u00f6nen. Eine Sauberkeit und Nat\u00fcrlichkeit, die in der Welt der sozialen Netzwerke einen Mehrwert darstellt, der von Marken aus ganz unterschiedlichen Bereichen zunehmend gesch\u00e4tzt wird. In diesem Sinne betonte P\u00e1ramo, dass er mit einer Marke zusammenarbeitet, \"die mich wegen meines Mehrwerts einstellt\". Ein Statement von Natcher: \"Eines der wichtigsten Dinge ist, dass die Marke meine Werte teilt und au\u00dferdem muss mir das Produkt gefallen. Wenn ich keine Witze machen darf, mache ich die Kampagne nicht\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arbeit und Nat\u00fcrlichkeit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Vermarktung von Werten stand im Mittelpunkt dieses Rundtischgespr\u00e4chs, bei dem Nacho Gil die Best\u00e4ndigkeit und harte Arbeit hervorhob, die notwendig sind, um in diesem Sektor erfolgreich zu sein. Ein Erfolg, den er jedoch so weit wie m\u00f6glich zu relativieren versucht: \"Ich scheue Veranstaltungen, denn ich ziehe einen normalen Tag vor\". \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich mache seit 7 Jahren Videos\", erkl\u00e4rt Nachter, \"und Best\u00e4ndigkeit ist das Wichtigste. Wir haben nie aufgeh\u00f6rt. Es ist anstrengend, aber es hat mich wachsen lassen. Egal, ob man einen guten oder einen schlechten Tag hat, man muss etwas hochladen, weil man merkt, dass man Menschen hilft, und man wei\u00df, dass man f\u00fcr sie positiv sein muss. Letztendlich geht es um einen Job. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom\u00e1s P\u00e1ramo seinerseits empfahl, \"nat\u00fcrlich zu sein, wir selbst zu sein, transparent zu sein, damit die Leute sehen, dass wir alle gute und schlechte Tage haben und dass wir keine Schauspieler sind und uns nicht in die Rolle von jemandem versetzen m\u00fcssen, der wir nicht sind\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beide legten besonderen Wert auf die Notwendigkeit der kreativen Freiheit. Eine Freiheit, die sich sowohl f\u00fcr sie selbst bei der Erstellung von Inhalten als auch f\u00fcr die Marken, mit denen sie zusammenarbeiten, als vorteilhaft erwiesen hat, da sie auf diese Weise ihre Ziele auf nat\u00fcrliche Weise erreichen k\u00f6nnen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nacho Gil\u00a0(@Nachter) y\u00a0Tom\u00e1s P\u00e1ramo\u00a0(@tomasparamo) son conocidos influencers. Para ellos, las redes sociales no son un entretenimiento sino un trabajo en que su compromiso y sus valores vitales no quedan a un lado. As\u00ed lo han compartido en la mesa redonda\u00a0\u201cMarketing de influencia: Conexi\u00f3n de valores\u201d,\u00a0celebrada en la\u00a0Universidad\u00a0Villanueva\u00a0en la que, adem\u00e1s de ellos, intervinieron, \u201cdesde el [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":19732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[552,548],"tags":[16],"class_list":["post-19731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","category-foco","tag-jovenes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser buena persona s\u00ed vende - Omnes<\/title>\n<meta name=\"description\" content=\"Natcher y Tom\u00e1s P\u00e1ramo tienen millones de seguidores en redes sociales. 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