{"id":3429,"date":"2018-06-06T07:53:56","date_gmt":"2018-06-06T06:53:56","guid":{"rendered":"http:\/\/www.omnesmag.com\/?p=3429"},"modified":"2018-06-06T07:53:56","modified_gmt":"2018-06-06T06:53:56","slug":"leave-evangelical-digital-brand","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/de\/firmas\/dejar-marca-evangelica-digital\/","title":{"rendered":"Digitales evangelisches Branding"},"content":{"rendered":"<p><strong>Die Aufforderung Jesu war klar: Seid Salz in der Welt, Sauerteig im Teig. Weder Salz noch Hefe fallen auf, aber ohne sie ist das Endergebnis katastrophal.<\/strong><\/p>\n<p><a href=\"http:\/\/www.omnesmag.com\/de\/autor\/xv\/\" target=\"_blank\" rel=\"noopener\">Xiskya Valladares<\/a> -Religi\u00f6se der Kongregation Reinheit Mariens<br \/>\n<a href=\"https:\/\/twitter.com\/xiskya\" target=\"_blank\" rel=\"noopener noreferrer\">@xiskya<\/a><\/p>\n<p>Es ist zwar schon fast die H\u00e4lfte des Jahres 2018 vorbei, aber aus Neugierde habe ich mir die <em>Google Trends<\/em> um die wichtigsten Trends des Jahres 2017 zu erfahren. Mir ging es vor allem darum, zu wissen, welche Bedeutung wir Katholiken, die Kirche und das Evangelium in Spanien und in der Welt haben. Ich muss sagen, dass wir in der digitalen Welt keine evangelischen Spuren hinterlassen.<\/p>\n<p>Diese Realit\u00e4t k\u00f6nnte uns entmutigen. Sie kann aber auch das Gegenteil sein, n\u00e4mlich ein Aufputschmittel, das uns wachr\u00fcttelt und uns auffordert, zu \u00e4ndern, was ge\u00e4ndert werden muss. Die Aufforderung Jesu war klar: Seid Salz in der Welt, Sauerteig im Teig. Weder Salz noch Hefe fallen auf, aber ohne sie ist das Endergebnis katastrophal. K\u00fcrzlich ist mir das mit einem Biskuit passiert, der nicht genug aufgegangen ist, weil ihm mehr Hefe fehlte, und wir haben ihn schlie\u00dflich weggeworfen.<\/p>\n<p>Ich bin \u00fcberzeugt, dass sich die Trends \u00e4ndern w\u00fcrden, wenn wir uns dessen \u00f6fter bewusst w\u00e4ren. Warum?<em> Eurovision, HBO, die Oscars, Supervivientes und La Sexta Directa<\/em>\u00a0sind <em>aktuelles Thema<\/em> von 2017 und es gibt nichts, was mit der Kirche zu tun hat? Vielleicht irre ich mich, aber ich kann mir nicht vorstellen, dass eines dieser Themen mit unseren Werten in Verbindung gebracht werden kann. Was sie jedoch f\u00fcr so viele Menschen so interessant macht, hat vielleicht viel damit zu tun, was uns fehlt.<\/p>\n<p>Neugierde wecken, an die Interessen des Publikums ankn\u00fcpfen, attraktiv sein, Erz\u00e4hlungen verwenden, die verbl\u00fcffen, Erwartungen wecken, Realit\u00e4ten in Frage stellen, Standpunkte zu etwas ver\u00e4ndern, bewegen, eine Lebensweise inspirieren, Herausforderungen stellen, sind unter anderem einige der Aktionen, die diese f\u00fcnf hervorrufen <em>aktuelles Thema<\/em> von 2017. Und sind diese Aktionen nicht hundertprozentig evangelisch? Vielleicht haben wir den Heiligen Geist vernachl\u00e4ssigt. Wir haben aufgeh\u00f6rt zu glauben, dass wir mit seiner Macht die Welt auf den Kopf stellen k\u00f6nnen. Vielleicht fehlt es uns an Bekehrung, Gebet, Vertrauen. Aber wir haben eine Verantwortung vor Gott, in dieser digitalen Welt ein evangelisches Zeichen zu setzen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Aufforderung Jesu war klar: Seid Salz in der Welt, Sauerteig im Teig. Weder Salz noch Hefe fallen auf, aber ohne sie ist das Endergebnis katastrophal.<\/p>","protected":false},"author":38,"featured_media":6703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[47],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dejar marca evang\u00e9lica digital | @xiskya | Revista Palabra<\/title>\n<meta name=\"description\" content=\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. 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