{"id":34387,"date":"2023-10-13T06:00:00","date_gmt":"2023-10-13T04:00:00","guid":{"rendered":"https:\/\/omnesmag.com\/?p=34387"},"modified":"2023-10-06T12:52:17","modified_gmt":"2023-10-06T10:52:17","slug":"das-bose-von-vielen","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/de\/firmas\/mal-de-muchos\/","title":{"rendered":"Das B\u00f6se von vielen..."},"content":{"rendered":"<p class=\"wp-block-paragraph\">In den letzten Tagen hat der Hashtag #Esselunga f\u00fcr den neuen Werbespot dieser f\u00fchrenden italienischen Supermarktkette die Runde gemacht. Der von der New Yorker Kreativagentur Small gestaltete Spot hat eine einfache Handlung: Ein M\u00e4dchen kauft mit ihrer Mutter im Supermarkt ein und nimmt einen Pfirsich mit, den sie am Ende des Spots ihrem Vater (getrennt) gibt, der sie zu Hause abholt. W\u00e4hrend sie im Auto sitzen, gibt das M\u00e4dchen ihrem Vater den Pfirsich und sagt ihm, dass er ein Geschenk ihrer Mutter ist.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DIE FISCHEREI.  Una storia Esselunga.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sFE9VvAym3Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nach der Ausstrahlung polemisierten einige, das Unternehmen wolle die Emotionen eines Kindes instrumentalisieren und feiere die traditionelle Familie. Andere wiederum lobten den Mut, das Thema Scheidung aus der Sicht der Kinder anzugehen, was der Film von Scott McGehee und David Siegel ebenfalls mit gro\u00dfer Wirkung tat. <a href=\"https:\/\/es.wikipedia.org\/wiki\/%C2%BFQu%C3%A9_hacemos_con_Maisie?%22%20%5Cl%20%22:~:text=6%20Enlaces%20externos-,Argumento,y%20viniendo%20entre%20sus%20padres.\"><em>Was Maisie wusste<\/em><\/a> (Was wir mit Maisie machen).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dem Spot wollte das Unternehmen laut Roberto Selva, dem Marketingdirektor, deutlich machen, dass jedes Produkt, das in den Einkaufswagen gelegt wird, einen symbolischen Wert hat, der \u00fcber den einfachen Kauf hinausgeht. \u00dcber diese Botschaft hinaus steht im Hintergrund der Gedanke, dass eine Vers\u00f6hnung zwischen den Eltern m\u00f6glich ist und eine m\u00f6glicherweise \u00fcbereilte Entscheidung korrigiert werden kann.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Spot ist in gewisser Weise eine Aufforderung, sich ein anderes Ende f\u00fcr eine Beziehung auszudenken, die geboren wurde, um f\u00fcreinander da zu sein und genau aus diesem Grund zu halten. Und das ist es, was einige Menschen zu st\u00f6ren scheint. Erwachsene suchen im Allgemeinen nach sozialer Anerkennung f\u00fcr unsere Entscheidungen, ob gut oder schlecht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je mehr Scheidungen es gibt, desto mehr haben manche das Bed\u00fcrfnis zu rechtfertigen, dass die Trennung f\u00fcr alle das Beste ist, und weisen alles zur\u00fcck, was dies in Frage stellen k\u00f6nnte. Es ist klar, dass eine Trennung manchmal die einzige Option sein kann. Aber das ist kein Grund zum Feiern, denn es ist auch wahr, dass sie immer viel Leid hinterl\u00e4sst. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie Shakira zu Recht in ihrem Buch <em>Akrostichon<\/em>mit S\u00e4tzen voller Bedeutung, wenn sie sich auf Familienbeziehungen beziehen: \"Wenn Dinge besch\u00e4digt werden, wirf sie nicht weg. Sie werden repariert\"; \"Probleme werden angegangen und bew\u00e4ltigt\"; \"Vergeben lernen ist weise\"; \"M\u00f6ge nur Liebe von diesen Lippen kommen\"... Wenn wir sie nur ernst nehmen w\u00fcrden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Estos \u00faltimos d\u00edas el hashtag #Esselunga ha sido tendencia con motivo del nuevo anuncio de esta cadena de supermercados, l\u00edder en Italia. La publicidad, obra de la agencia creativa de Nueva York, Small, tiene una trama sencilla: una ni\u00f1a hace la compra con su madre en el supermercado y toma un melocot\u00f3n que, al final [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":34388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[47],"tags":[1228,599,991],"class_list":["post-34387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmas","tag-divorcio","tag-familia","tag-ninos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mal de muchos\u2026<\/title>\n<meta name=\"description\" content=\"Cuantos m\u00e1s divorcios hay, m\u00e1s necesidad sienten algunos de justificar que la ruptura es lo mejor para todos.\" \/>\n<meta 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