{"id":63060,"date":"2026-07-06T09:35:54","date_gmt":"2026-07-06T07:35:54","guid":{"rendered":"https:\/\/www.omnesmag.com\/?p=63060"},"modified":"2026-07-06T09:35:56","modified_gmt":"2026-07-06T07:35:56","slug":"the-european-parliament-takes-a-closer-look-at-addictive-design-on-online-platforms","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/en\/actualidad\/el-parlamento-europeo-ahonda-en-el-diseno-adictivo-de-plataformas-en-linea\/","title":{"rendered":"The European Parliament Takes a Closer Look at Addictive Design on Online Platforms"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The study analyzes the European Commission's preliminary findings regarding TikTok, which <a href=\"https:\/\/www.omnesmag.com\/en\/news\/europa-tiktok-addictive-design\/\">reported<\/a> \"Omnes\" in February: the U.S. case against Meta and YouTube; the legal basis of the Digital Services Act (DSA); the concept of \"addictive design\"; and the relationship between algorithms, dark patterns, and the protection of minors. It is dated May.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the <a href=\"https:\/\/www.europarl.europa.eu\/RegData\/etudes\/ATAG\/2026\/785735\/EPRS_ATA(2026)785735_EN.pdf\">main theses<\/a> According to Mar Negreiro, a Spanish legal expert specializing in digital law and consumer protection, and her colleague, the legal problem lies not only in the content disseminated by the platforms, but also in the very architecture of the service, which is designed to maximize user engagement through behavioral mechanisms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Risk to Mental Health<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Commission preliminarily finds that TikTok needs to change the basic design of its service\u201d (\u201cThe Commission preliminarily finds that TikTok must modify <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/es\/ip_26_312\">the basic design<\/a> \u201dof their service\"). The analysis of this statement largely summarizes the report's main contribution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The legal issue no longer lies solely in illegal content or the processing of personal data, but also in the very design of digital platforms, when it encourages addictive behavior and puts mental health at risk, especially for minors and vulnerable individuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The text analyzes a paradigm shift in the regulation of large digital platforms. Until a few years ago, regulatory action focused on the removal of illegal content, data protection, and anti-competitive practices.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maximize dwell time<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">However, the most recent research shows that the design of certain apps can lead to compulsive usage patterns that affect users\u2019 psychological well-being. According to the author, platforms base their business model on maximizing user engagement time to increase advertising revenue. To do so, they employ mechanisms that stimulate the release of dopamine through constant, personalized rewards, encouraging repetitive and prolonged use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is against this backdrop that the European Commission\u2019s preliminary conclusions on TikTok, published in February 2026, should be viewed. The Commission considers, following an investigation that is still ongoing, that certain features of the platform\u2014such as infinite scrolling (<em>infinite scroll<\/em>), automatic video playback (<em>autoplay<\/em>), ongoing notifications (<em>push notifications<\/em>) and highly personalized recommendation systems\u2014pose systemic risks to the mental health of minors and vulnerable adults.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Objective Indicators of Compulsive Use<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It also criticizes the company for failing to take sufficient account of objective indicators of compulsive use, such as the amount of time minors spend online at night or how often they open the app. If these findings are definitively confirmed, TikTok could face significant financial penalties and, above all, be forced to modify essential aspects of its service\u2019s architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report highlights that this action by the Commission is based on the Digital Services Act (DSA). Although the Regulation does not expressly use the term <em>addictive design<\/em>, it does provide sufficient tools to address these risks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-1024x677.jpg\" alt=\"\" class=\"wp-image-63061\" srcset=\"https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-1024x677.jpg 1024w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-700x463.jpg 700w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-300x198.jpg 300w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-768x508.jpg 768w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-1536x1016.jpg 1536w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-18x12.jpg 18w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa-600x397.jpg 600w, https:\/\/www.omnesmag.com\/wp-content\/uploads\/2026\/07\/ReunionVicepresidentaUEfinlandesa.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Meeting between Yann LeCun (AMI Labs) and Henna Virkkunen, Executive Vice President of the European Commission, at Vivatech in Paris on June 17, 2026 (Nicolas Kovarik \/ European Union, 2026 \/ EC \u2013 Audiovisual Service, Wikimedia Commons).<br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Legal obligations, risk assessment, protection of minors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, Article 34 requires very large platforms to identify and assess systemic risks that may affect public health, the physical and mental well-being of users, and the protection of minors. For its part, Article 35 requires the adoption of effective measures to reduce such risks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Article 25 prohibits manipulative designs in digital interfaces, known as <em>dark patterns<\/em>, which impair or limit users' ability to make free and informed decisions. Finally, Article 28 establishes specific obligations regarding the protection of minors in the digital environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Encouraging habits that are difficult to control, vulnerability&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The author explains that the concept of <em>addictive design<\/em> It refers to deliberate design choices aimed at maximizing user engagement with the platform through psychological techniques that foster habits that are difficult to control. It is not just about capturing attention, but about creating dynamics of continuous interaction that encourage constant content consumption.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This issue is particularly concerning among adolescents, whose cognitive and emotional development makes them more vulnerable to these types of persuasive strategies. Several studies cited in the report link excessive use of social media to higher levels of anxiety, depression, sleep disturbances, decreased attention span, and poorer impulse control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>U.S. Case<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The report also draws an interesting parallel with the evolution of U.S. law. In March 2026, a U.S. jury found Meta and YouTube liable for the addictive nature of their platforms\u2019 design. Although the monetary damages were relatively small, the legal significance of the decision lies in the fact that it sets the first precedent in which a court has deemed the very design of a social media platform to be negligent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the author, this ruling may encourage changes in how platforms are configured to avoid future legal liability both in the United States and under other legal systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2018Dark patterns\u2019 make it difficult to leave the app<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another key aspect of the analysis is the close relationship between recommendation algorithms and the <em>dark patterns<\/em> and the protection of minors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algorithms select highly personalized content to keep users engaged for as long as possible, while dark patterns make it difficult to exit the app or interrupt continuous content consumption. The combination of these two techniques significantly increases the risk of compulsive behavior.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, Negreiro argues that the effective protection of minors cannot rely exclusively on age restrictions or parental control mechanisms, since these solutions shift the responsibility onto families without addressing the structural problem: a business model designed to maximize user retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Future Regulations: What Constitutes \u201cAn Acceptable Design\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the report concludes that future European regulation should move toward a \u201cfairness by design\u201d model, in which the protection of consumers\u2014and, in particular, minors\u2014is built into the very design of the platforms\u2019 technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this regard, the future Digital Fairness Act could strengthen the obligations already set forth in the DSA and impose stricter limits on manipulative features.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the legal scholar summarizes, \u201cthe challenge of this research is to assess what constitutes an acceptable design.\u201d This issue goes beyond the technological sphere and raises a fundamental debate about the compatibility between the current business models of large digital platforms and the effective protection of the fundamental rights of the most vulnerable users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The European Parliament, which is actively involved in this matter<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The European Parliament has been active on this issue. In a December 2023 resolution on addictive design in online services, it called for an end to \u201cshady practices\u201d and gaps in consumer protection on the Internet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This issue has also been addressed more recently in the own-initiative report by the Committee on the Internal Market and Consumer Protection (IMCO) on the protection of minors online, and in another report on the impact of social media and the online environment on young people currently being drafted by the Committee on Culture and Education.<\/p>","protected":false},"excerpt":{"rendered":"<p>El estudio analiza las conclusiones preliminares de la Comisi\u00f3n Europea contra TikTok, de las que inform\u00f3 Omnes en febrero, el caso estadounidense contra Meta y YouTube; el fundamento jur\u00eddico del Reglamento de Servicios Digitales (DSA); el concepto de addictive design; y la relaci\u00f3n entre algoritmos, patrones oscuros (dark patterns) y protecci\u00f3n de menores, y est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2425,"featured_media":63063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[36,46],"tags":[2818,2817],"class_list":["post-63060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-mundo","tag-diseno-adictivo","tag-plataformas-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Parlamento europeo ahonda en el dise\u00f1o adictivo de plataformas en l\u00ednea<\/title>\n<meta name=\"description\" content=\"Un informe del Servicio de Estudios del Parlamento europeo incide de nuevo en el dise\u00f1o adictivo de plataformas como Tik Tok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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