{"id":3429,"date":"2018-06-06T07:53:56","date_gmt":"2018-06-06T06:53:56","guid":{"rendered":"http:\/\/www.omnesmag.com\/?p=3429"},"modified":"2018-06-06T07:53:56","modified_gmt":"2018-06-06T06:53:56","slug":"leave-evangelical-digital-brand","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/fr\/firmas\/dejar-marca-evangelica-digital\/","title":{"rendered":"L'image de marque num\u00e9rique \u00e9vang\u00e9lique"},"content":{"rendered":"<p><strong>L'invitation de J\u00e9sus \u00e9tait claire : soyez le sel dans le monde, le levain dans la p\u00e2te. Ni le sel ni la levure ne se distinguent, mais sans eux, le r\u00e9sultat final est catastrophique.<\/strong><\/p>\n<p><a href=\"http:\/\/www.omnesmag.com\/fr\/auteur\/xv\/\" target=\"_blank\" rel=\"noopener\">Xiskya Valladares<\/a> -Religieux de la Congr\u00e9gation Puret\u00e9 de Marie<br \/>\n<a href=\"https:\/\/twitter.com\/xiskya\" target=\"_blank\" rel=\"noopener noreferrer\">@xiskya<\/a><\/p>\n<p>Il est vrai que nous sommes presque \u00e0 la moiti\u00e9 de l'ann\u00e9e 2018, mais par curiosit\u00e9, je me suis rendu \u00e0... <em>Google Trends<\/em> pour consulter les grandes tendances de 2017. Ma pr\u00e9occupation allait surtout dans le sens de savoir quelle importance nous, catholiques, l'\u00c9glise et l'\u00c9vangile, avons en Espagne et dans le monde. Je dois dire que nous ne laissons aucune trace \u00e9vang\u00e9lique dans le monde num\u00e9rique.<\/p>\n<p>Cette r\u00e9alit\u00e9 pourrait nous d\u00e9courager. Mais elle peut aussi \u00eatre l'inverse, \u00eatre un r\u00e9vulsif qui nous r\u00e9veille et nous met au d\u00e9fi de changer ce qui doit l'\u00eatre. L'invitation de J\u00e9sus \u00e9tait claire : soyez le sel dans le monde, le levain dans la p\u00e2te. Ni le sel ni la levure ne se distinguent, mais sans eux, le r\u00e9sultat final est catastrophique. Cela m'est arriv\u00e9 r\u00e9cemment avec une g\u00e9noise qui n'a pas assez lev\u00e9 parce qu'elle manquait de levure et nous avons fini par la jeter.<\/p>\n<p>Je suis convaincu que les tendances changeraient si nous en \u00e9tions plus souvent conscients. Pourquoi ?<em> Eurovision, HBO, les Oscars, Survivors et La Sexta Directa<\/em>\u00a0sont <em>Sujet en vogue<\/em> de 2017 et il n'y a rien en rapport avec l'\u00c9glise ? En v\u00e9rit\u00e9, je me trompe peut-\u00eatre, mais je ne vois pas comment associer l'un de ces th\u00e8mes \u00e0 nos valeurs. Cependant, ce qui les rend si int\u00e9ressants pour tant de personnes a peut-\u00eatre beaucoup \u00e0 voir avec ce qui nous manque.<\/p>\n<p>Susciter la curiosit\u00e9, se connecter aux int\u00e9r\u00eats du public, \u00eatre attractif, utiliser des r\u00e9cits qui \u00e9blouissent, susciter des attentes, remettre en question des r\u00e9alit\u00e9s, changer de point de vue sur quelque chose, \u00e9mouvoir, inspirer un mode de vie, poser des d\u00e9fis, sont, parmi d'autres, certaines des actions qui provoquent ces cinq <em>Sujet en vogue<\/em> de 2017. Et ces actions ne sont-elles pas cent pour cent \u00e9vang\u00e9liques ? Peut-\u00eatre avons-nous n\u00e9glig\u00e9 le Saint-Esprit. Nous avons cess\u00e9 de croire qu'avec son pouvoir nous pouvons renverser le monde. Peut-\u00eatre manquons-nous de conversion, de pri\u00e8re, de confiance. Mais nous avons la responsabilit\u00e9 devant Dieu de laisser une empreinte \u00e9vang\u00e9lique dans ce monde num\u00e9rique.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'invitation de J\u00e9sus \u00e9tait claire : soyez le sel dans le monde, le levain dans la p\u00e2te. Ni le sel ni la levure ne se distinguent, mais sans eux, le r\u00e9sultat final est catastrophique.<\/p>","protected":false},"author":38,"featured_media":6703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[47],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dejar marca evang\u00e9lica digital | @xiskya | Revista Palabra<\/title>\n<meta name=\"description\" content=\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. Ni la sal ni la levadura destacan, pero sin ellas el resultado final es catastr\u00f3fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omnesmag.com\/fr\/signatures\/leave-evangelical-digital-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dejar marca evang\u00e9lica digital | @xiskya | Revista Palabra\" \/>\n<meta property=\"og:description\" content=\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. 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