{"id":19731,"date":"2022-03-23T16:25:49","date_gmt":"2022-03-23T15:25:49","guid":{"rendered":"https:\/\/omnesmag.com\/?p=19731"},"modified":"2025-11-28T15:03:29","modified_gmt":"2025-11-28T13:03:29","slug":"villanueva-tabella-connessione-di-valori","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/it\/foco\/villanueva-mesa-conexion-de-valores\/","title":{"rendered":"Essere una brava persona fa vendere"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nacho Gil (<a href=\"https:\/\/www.instagram.com\/Nachter\/\">@Nachter<\/a>) e Tom\u00e1s P\u00e1ramo (<a href=\"https:\/\/www.instagram.com\/tomasparamo\/\">@tomasparamo<\/a>) sono noti influencer. Per loro i social media non sono un intrattenimento, ma un lavoro in cui il loro impegno e i loro valori di vita non vengono messi da parte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo \u00e8 quanto hanno condiviso in occasione della tavola rotonda \"Influencer Marketing: Connecting Values\", tenutasi nella sede di\u00a0<a href=\"https:\/\/www.villanueva.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universit\u00e0 Villanueva<\/a>\u00a0Oltre a loro, sono intervenuti \"dalla parte dei marchi\" i responsabili dell'agenzia Daniela Rodr\u00edguez, dell'agenzia SoyOlivia, e \u00c1lvaro Blanco, di Native Talents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I suoi racconti potrebbero essere descritti come \"bianchi\": niente insulti o scene con toni adulti. Una pulizia e una naturalezza che, nel mondo dei social network, \u00e8 un valore aggiunto, sempre pi\u00f9 apprezzato da marchi di settori molto diversi. In questo senso, P\u00e1ramo ha sottolineato che lavora con un marchio che \"mi assume per il mio valore aggiunto\". Una dichiarazione condivisa da Natcher: \"Una delle cose pi\u00f9 importanti \u00e8 che il marchio condivida i miei valori e, inoltre, che il prodotto mi piaccia. Se non mi lasciano fare le mie battute, non faccio la campagna\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lavoro e naturalezza<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Questo marketing dei valori \u00e8 stato al centro della tavola rotonda in cui Nacho Gil ha sottolineato la costanza e il duro lavoro necessari per raggiungere il successo in questo settore. Un successo che, tuttavia, cerca di relativizzare il pi\u00f9 possibile: \"Rifuggo dagli eventi, perch\u00e9 preferisco una giornata normale\". \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faccio video da 7 anni\", ha spiegato Nachter, \"e la coerenza \u00e8 la cosa pi\u00f9 importante. Non ci siamo mai fermati. \u00c8 uno sforzo, ma mi ha aiutato a crescere. Che si tratti di una buona o di una cattiva giornata, bisogna caricare qualcosa perch\u00e9 ci si rende conto che si stanno aiutando le persone e si sa che bisogna essere positivi per loro. In fin dei conti si tratta di un lavoro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom\u00e1s P\u00e1ramo, da parte sua, ha raccomandato di \"essere naturali, essere noi stessi, essere trasparenti, in modo che la gente veda che tutti noi abbiamo giorni buoni e cattivi e che non siamo attori e non dobbiamo metterci nei panni di qualcuno che non siamo\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entrambi hanno posto particolare enfasi sulla necessit\u00e0 di libert\u00e0 creativa. Una libert\u00e0 che, peraltro, hanno dimostrato essere positiva sia per loro quando si tratta di creare contenuti, sia per i marchi con cui lavorano, grazie alla naturalezza con cui possono raggiungere i loro obiettivi in questo modo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nacho Gil\u00a0(@Nachter) y\u00a0Tom\u00e1s P\u00e1ramo\u00a0(@tomasparamo) son conocidos influencers. Para ellos, las redes sociales no son un entretenimiento sino un trabajo en que su compromiso y sus valores vitales no quedan a un lado. As\u00ed lo han compartido en la mesa redonda\u00a0\u201cMarketing de influencia: Conexi\u00f3n de valores\u201d,\u00a0celebrada en la\u00a0Universidad\u00a0Villanueva\u00a0en la que, adem\u00e1s de ellos, intervinieron, \u201cdesde el [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":19732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[552,548],"tags":[16],"class_list":["post-19731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","category-foco","tag-jovenes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser buena persona s\u00ed vende - Omnes<\/title>\n<meta name=\"description\" content=\"Natcher y Tom\u00e1s P\u00e1ramo tienen millones de seguidores en redes sociales. 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