{"id":3429,"date":"2018-06-06T07:53:56","date_gmt":"2018-06-06T06:53:56","guid":{"rendered":"http:\/\/www.omnesmag.com\/?p=3429"},"modified":"2018-06-06T07:53:56","modified_gmt":"2018-06-06T06:53:56","slug":"lasciare-il-marchio-evangelico-digitale","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/it\/firmas\/dejar-marca-evangelica-digital\/","title":{"rendered":"Branding evangelico digitale"},"content":{"rendered":"<p><strong>L'invito di Ges\u00f9 era chiaro: siate sale nel mondo, lievito nella pasta. N\u00e9 il sale n\u00e9 il lievito si distinguono, ma senza di essi il risultato finale \u00e8 catastrofico.<\/strong><\/p>\n<p><a href=\"http:\/\/www.omnesmag.com\/it\/autore\/xv\/\" target=\"_blank\" rel=\"noopener\">Xiskya Valladares<\/a> -Religiosa della Congregazione Purezza di Maria<br \/>\n<a href=\"https:\/\/twitter.com\/xiskya\" target=\"_blank\" rel=\"noopener noreferrer\">@xiskya<\/a><\/p>\n<p>\u00c8 vero che siamo quasi a met\u00e0 del 2018, ma per curiosit\u00e0 sono andata a <em>Tendenze di Google<\/em> per consultare le principali tendenze del 2017. La mia preoccupazione era soprattutto quella di sapere quanto siamo significativi noi cattolici, la Chiesa e il Vangelo, in Spagna e nel mondo. Devo dire che non stiamo lasciando alcun segno evangelico nel mondo digitale.<\/p>\n<p>Questa realt\u00e0 potrebbe scoraggiarci. Ma pu\u00f2 anche essere l'opposto, essere un'esortazione che ci risveglia e ci sfida a cambiare ci\u00f2 che deve essere cambiato. L'invito di Ges\u00f9 era chiaro: siate sale nel mondo, lievito nella pasta. N\u00e9 il sale n\u00e9 il lievito si distinguono, ma senza di essi il risultato finale \u00e8 catastrofico. Mi \u00e8 successo di recente con un pan di Spagna che non \u00e8 lievitato abbastanza perch\u00e9 mancava il lievito e abbiamo finito per buttarlo via.<\/p>\n<p>Sono convinto che le tendenze cambierebbero se fossimo pi\u00f9 spesso consapevoli di questo. perch\u00e9<em> Eurovision, HBO, gli Oscar, Survivors e La Sexta Directa<\/em>\u00a0sono <em>argomento di tendenza<\/em> del 2017 e non c'\u00e8 nulla legato alla Chiesa? La verit\u00e0 \u00e8 che potrei sbagliarmi, ma non riesco a pensare di associare nessuno di questi temi ai nostri valori. Tuttavia, ci\u00f2 che li rende cos\u00ec interessanti per cos\u00ec tante persone potrebbe avere molto a che fare con ci\u00f2 che ci manca.<\/p>\n<p>Suscitare curiosit\u00e0, connettersi con gli interessi del pubblico, essere attraenti, usare narrazioni che stupiscono, suscitare aspettative, mettere in discussione le realt\u00e0, cambiare i punti di vista su qualcosa, commuovere, ispirare un modo di vivere, porre sfide, sono, tra le altre, alcune delle azioni che provocano queste cinque <em>argomento di tendenza<\/em> del 2017. E queste azioni non sono forse al cento per cento evangeliche? Forse abbiamo trascurato lo Spirito Santo. Abbiamo smesso di credere che con il suo potere possiamo capovolgere il mondo. Forse ci manca la conversione, la preghiera, la fiducia. Ma abbiamo la responsabilit\u00e0 davanti a Dio di lasciare un segno evangelico in questo mondo digitale.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'invito di Ges\u00f9 era chiaro: siate sale nel mondo, lievito nella pasta. N\u00e9 il sale n\u00e9 il lievito si distinguono, ma senza di essi il risultato finale \u00e8 catastrofico.<\/p>","protected":false},"author":38,"featured_media":6703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[47],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dejar marca evang\u00e9lica digital | @xiskya | Revista Palabra<\/title>\n<meta name=\"description\" content=\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. 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