{"id":19731,"date":"2022-03-23T16:25:49","date_gmt":"2022-03-23T15:25:49","guid":{"rendered":"https:\/\/omnesmag.com\/?p=19731"},"modified":"2025-11-28T15:03:29","modified_gmt":"2025-11-28T13:03:29","slug":"villanueva-table-connection-of-values","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/pl\/foco\/villanueva-mesa-conexion-de-valores\/","title":{"rendered":"Bycie dobrym cz\u0142owiekiem sprzedaje si\u0119"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nacho Gil (<a href=\"https:\/\/www.instagram.com\/Nachter\/\">@Nachter<\/a>) i Tom\u00e1s P\u00e1ramo (<a href=\"https:\/\/www.instagram.com\/tomasparamo\/\">@tomasparamo<\/a>) s\u0105 znanymi influencerami. Dla nich social media to nie rozrywka, ale praca, w kt\u00f3rej ich zaanga\u017cowanie i warto\u015bci \u017cyciowe nie pozostaj\u0105 na uboczu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tym w\u0142a\u015bnie podzielili si\u0119 podczas okr\u0105g\u0142ego sto\u0142u \"Influencer Marketing: Connecting Values\", kt\u00f3ry odby\u0142 si\u0119 w.\u00a0<a href=\"https:\/\/www.villanueva.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uniwersytet Villanueva<\/a>\u00a0Opr\u00f3cz nich, \"od strony marek\" interweniowali mened\u017cerowie agencji - Daniela Rodr\u00edguez z agencji SoyOlivia oraz \u00c1lvaro Blanco z Native Talents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jego relacje mo\u017cna by okre\u015bli\u0107 jako \"bia\u0142e\": bez wyzwisk i scen z podtekstami dla doros\u0142ych. Czysto\u015b\u0107 i naturalno\u015b\u0107, kt\u00f3ra w \u015bwiecie sieci spo\u0142eczno\u015bciowych jest warto\u015bci\u0105 dodan\u0105, coraz cz\u0119\u015bciej docenian\u0105 przez marki z bardzo r\u00f3\u017cnych dziedzin. W tym sensie P\u00e1ramo podkre\u015bli\u0142, \u017ce pracuje z mark\u0105, kt\u00f3ra \"zatrudnia mnie za moj\u0105 warto\u015b\u0107 dodan\u0105\". Wypowied\u017a, kt\u00f3r\u0105 podzieli\u0142 si\u0119 Natcher: \"Jedn\u0105 z najwa\u017cniejszych rzeczy jest to, \u017ce marka podziela moje warto\u015bci, a dodatkowo produkt musi mi si\u0119 podoba\u0107. Je\u015bli nie pozwalaj\u0105 mi na \u017carty, nie robi\u0119 kampanii\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praca i naturalno\u015b\u0107<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten marketing warto\u015bci by\u0142 przedmiotem obrad okr\u0105g\u0142ego sto\u0142u, podczas kt\u00f3rego Nacho Gil podkre\u015bli\u0142 sta\u0142o\u015b\u0107 i ci\u0119\u017ck\u0105 prac\u0119 niezb\u0119dn\u0105 do osi\u0105gni\u0119cia sukcesu w tym sektorze. Sukces, kt\u00f3ry mimo wszystko stara si\u0119 relatywizowa\u0107, jak tylko si\u0119 da: \"stroni\u0119 od imprez, bo wol\u0119 zwyk\u0142y dzie\u0144\". \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robi\u0119 filmy od 7 lat - wyja\u015bnia Nachter - i najwa\u017cniejsza jest konsekwencja. Nigdy nie przestali\u015bmy. To wysi\u0142ek, ale dzi\u0119ki niemu si\u0119 rozwin\u0105\u0142em. Czy masz dobry dzie\u0144, czy z\u0142y, musisz co\u015b wgra\u0107, bo zdajesz sobie spraw\u0119, \u017ce pomagasz ludziom i wiesz, \u017ce musisz by\u0107 dla nich pozytywny. To w ko\u0144cu jest praca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom\u00e1s P\u00e1ramo ze swojej strony zaleca\u0142 \"bycie naturalnym, bycie sob\u0105, bycie przejrzystym, by ludzie widzieli, \u017ce wszyscy mamy dobre i z\u0142e dni i \u017ce nie jeste\u015bmy aktorami i nie musimy stawia\u0107 si\u0119 w roli kogo\u015b, kim nie jeste\u015bmy\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obaj k\u0142adli szczeg\u00f3lny nacisk na potrzeb\u0119 wolno\u015bci tw\u00f3rczej. Wolno\u015b\u0107, kt\u00f3r\u0105 zreszt\u0105 udowodnili, \u017ce jest pozytywna zar\u00f3wno dla nich samych, gdy chodzi o tworzenie tre\u015bci, jak i dla marek, z kt\u00f3rymi wsp\u00f3\u0142pracuj\u0105, ze wzgl\u0119du na naturalno\u015b\u0107, z jak\u0105 w ten spos\u00f3b mog\u0105 osi\u0105ga\u0107 swoje cele.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nacho Gil\u00a0(@Nachter) y\u00a0Tom\u00e1s P\u00e1ramo\u00a0(@tomasparamo) son conocidos influencers. Para ellos, las redes sociales no son un entretenimiento sino un trabajo en que su compromiso y sus valores vitales no quedan a un lado. As\u00ed lo han compartido en la mesa redonda\u00a0\u201cMarketing de influencia: Conexi\u00f3n de valores\u201d,\u00a0celebrada en la\u00a0Universidad\u00a0Villanueva\u00a0en la que, adem\u00e1s de ellos, intervinieron, \u201cdesde el [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":19732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[552,548],"tags":[16],"class_list":["post-19731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","category-foco","tag-jovenes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser buena persona s\u00ed vende - Omnes<\/title>\n<meta name=\"description\" content=\"Natcher y Tom\u00e1s P\u00e1ramo tienen millones de seguidores en redes sociales. 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