{"id":3429,"date":"2018-06-06T07:53:56","date_gmt":"2018-06-06T06:53:56","guid":{"rendered":"http:\/\/www.omnesmag.com\/?p=3429"},"modified":"2018-06-06T07:53:56","modified_gmt":"2018-06-06T06:53:56","slug":"pozostawic-ewangeliczna-cyfrowa-marke","status":"publish","type":"post","link":"https:\/\/www.omnesmag.com\/pl\/firmas\/dejar-marca-evangelica-digital\/","title":{"rendered":"Cyfrowy branding ewangeliczny"},"content":{"rendered":"

Zaproszenie Jezusa by\u0142o jasne: B\u0105d\u017acie sol\u0105 w \u015bwiecie, zaczynem w cie\u015bcie. Ani s\u00f3l, ani dro\u017cd\u017ce nie wyr\u00f3\u017cniaj\u0105 si\u0119, ale bez nich efekt ko\u0144cowy jest katastrofalny.<\/strong><\/p>\n

Xiskya Valladares<\/a> -Religijny ze Zgromadzenia Czysto\u015bci Maryi
\n@xiskya<\/a><\/p>\n

Co prawda mamy ju\u017c prawie p\u00f3\u0142metek 2018 roku, ale z ciekawo\u015bci wybra\u0142em si\u0119 do Google Trends<\/em> aby skonsultowa\u0107 g\u0142\u00f3wne trendy 2017 roku. Moja troska dotyczy\u0142a przede wszystkim tego, by wiedzie\u0107, jak bardzo my, katolicy, Ko\u015bci\u00f3\u0142 i Ewangelia, jeste\u015bmy wa\u017cni w Hiszpanii i w \u015bwiecie. Musz\u0119 powiedzie\u0107, \u017ce nie zostawiamy \u017cadnego ewangelicznego \u015bladu w \u015bwiecie cyfrowym.<\/p>\n

Ta rzeczywisto\u015b\u0107 mo\u017ce nas zniech\u0119ci\u0107. Ale mo\u017ce by\u0107 te\u017c odwrotnie - by\u0107 rewirem, kt\u00f3ry nas budzi i rzuca wyzwanie, by zmieni\u0107 to, co wymaga zmiany. Zaproszenie Jezusa by\u0142o jasne: B\u0105d\u017acie sol\u0105 w \u015bwiecie, zaczynem w cie\u015bcie. Ani s\u00f3l, ani dro\u017cd\u017ce nie wyr\u00f3\u017cniaj\u0105 si\u0119, ale bez nich efekt ko\u0144cowy jest katastrofalny. Zdarzy\u0142o mi si\u0119 to ostatnio z biszkoptem, kt\u00f3ry nie wyr\u00f3s\u0142 wystarczaj\u0105co, bo zabrak\u0142o w nim wi\u0119kszej ilo\u015bci dro\u017cd\u017cy i sko\u0144czy\u0142o si\u0119 na tym, \u017ce go wyrzucili\u015bmy.<\/p>\n

Jestem przekonany, \u017ce trendy zmieni\u0142yby si\u0119, gdyby\u015bmy cz\u0119\u015bciej mieli tego \u015bwiadomo\u015b\u0107. dlaczego Eurowizja, HBO, Oscary, Survivors i La Sexta Directa<\/em>\u00a0s\u0105 modny temat<\/em> 2017 roku i nie ma w nim nic zwi\u0105zanego z Ko\u015bcio\u0142em? Prawda jest taka, \u017ce mog\u0119 si\u0119 myli\u0107, ale \u017caden z tych temat\u00f3w nie kojarzy mi si\u0119 z naszymi warto\u015bciami. Jednak to, co sprawia, \u017ce dla wielu os\u00f3b s\u0105 one tak interesuj\u0105ce, mo\u017ce mie\u0107 wiele wsp\u00f3lnego z tym, czego nam brakuje.<\/p>\n

Wzbudzanie ciekawo\u015bci, \u0142\u0105czenie si\u0119 z zainteresowaniami odbiorc\u00f3w, bycie atrakcyjnym, stosowanie narracji, kt\u00f3re ol\u015bniewaj\u0105, podnoszenie oczekiwa\u0144, kwestionowanie rzeczywisto\u015bci, zmiana punkt\u00f3w widzenia na co\u015b, wzruszanie, inspirowanie sposobu \u017cycia, stawianie wyzwa\u0144, to m.in. niekt\u00f3re z dzia\u0142a\u0144, kt\u00f3re prowokuj\u0105 te pi\u0119\u0107 modny temat<\/em> z 2017 r. A czy te dzia\u0142ania nie s\u0105 w stu procentach ewangeliczne? By\u0107 mo\u017ce zaniedbali\u015bmy Ducha \u015awi\u0119tego. Przestali\u015bmy wierzy\u0107, \u017ce dzi\u0119ki jego mocy mo\u017cemy wywr\u00f3ci\u0107 \u015bwiat do g\u00f3ry nogami. By\u0107 mo\u017ce brakuje nam nawr\u00f3cenia, modlitwy, zaufania. Ale mamy odpowiedzialno\u015b\u0107 przed Bogiem, aby zostawi\u0107 ewangeliczny \u015blad w tym cyfrowym \u015bwiecie.<\/p>","protected":false},"excerpt":{"rendered":"

Zaproszenie Jezusa by\u0142o jasne: B\u0105d\u017acie sol\u0105 w \u015bwiecie, zaczynem w cie\u015bcie. Ani s\u00f3l, ani dro\u017cd\u017ce nie wyr\u00f3\u017cniaj\u0105 si\u0119, ale bez nich efekt ko\u0144cowy jest katastrofalny.<\/p>","protected":false},"author":38,"featured_media":6703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[47],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmas"],"yoast_head":"\nDejar marca evang\u00e9lica digital | @xiskya | Revista Palabra<\/title>\n<meta name=\"description\" content=\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. 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Ni la sal ni la levadura destacan, pero sin ellas el resultado final es catastr\u00f3fico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.omnesmag.com\/pl\/podpisy\/pozostawic-ewangeliczna-cyfrowa-marke\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnes\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T06:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.omnesmag.com\/wp-content\/uploads\/2018\/05\/rami-al-zayat-170349-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xiskya Valladares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xiskya Valladares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/\"},\"author\":{\"name\":\"Xiskya Valladares\",\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/#\\\/schema\\\/person\\\/d5dc5471f0871cf7aa2e4e80cf7a7d95\"},\"headline\":\"Dejar marca evang\u00e9lica digital\",\"datePublished\":\"2018-06-06T06:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/\"},\"wordCount\":394,\"publisher\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.omnesmag.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/rami-al-zayat-170349-unsplash-scaled.jpg\",\"articleSection\":[\"Firmas\"],\"inLanguage\":\"pl-PL\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/\",\"url\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/\",\"name\":\"Dejar marca evang\u00e9lica digital | @xiskya | Revista Palabra\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.omnesmag.com\\\/firmas\\\/dejar-marca-evangelica-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.omnesmag.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/rami-al-zayat-170349-unsplash-scaled.jpg\",\"datePublished\":\"2018-06-06T06:53:56+00:00\",\"description\":\"La invitaci\u00f3n de Jes\u00fas fue clara: Ser sal del mundo, levadura en la masa. 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