The Asociación Patronato de Torreciudad has made public the data for 2025. In summary, the physical presence of visitors to Torreciudad has been very similar to that of 2025. to that of 2024, about 190,000 people. But digital visitors to various activities have grown in high percentages in 2025 (over 60%), as has the impact of their activities on social networks (over 13%).
2026: Marian encounters by nationality and commitment to Aragon
Mariví Zorzano, president of the Asociación Patronato de Torreciudad, has commented that in 2026 “we will continue our commitment with the territory, reflected, for example, in the pilgrimages led by residents of the towns near the sanctuary, accompanied by their local authorities.
«To achieve the objectives of recovery and growth in the number of visitors,» he has indicated some lines in a special way. «We will promote the Marian gatherings that bring together pilgrims of the same nationality and the collaboration with tourism promotion projects designed by the Directorate General of Tourism of the Government of Aragon, especially the so-called ‘Aragon with soul» and participation in trade fairs’.
Orfeón Donostiarra
One of the most relevant milestones in the commemorative program of the 50th anniversary of Torreciudad was the concert offered by the Orfeón Donostiarra on September 20, 2025. The temple was filled with an audience mainly from Alto Aragon.
The International Organ Cycle, which celebrated its 30th edition in August, and two musical recitals in July were also included in the commemoration, which will conclude with the 34th Marian Family Day, to be held in mid-September.
15.69 %, out of 60 countries, France and Portugal in the lead
In 2025, 15,69% came from 60 countries, while the remaining 84,31% were people from many different parts of Spain. Among the nations of origin, France (23,28% of total international tourism), Portugal (13,68%), the United States (7,88%), Poland (6,37%) and Mexico (6,00%) stand out.
The largest growth has been in Portugal (9,26% in 2024), following a digital promotion campaign among religious tour operators in this country by the Association for the Promotion of the Marian Route.
Catalonia, Madrid, Aragon, Navarra, Valencian Community...
Among visitors from Spain, the largest number came from Catalonia (22,77% of nationals), followed closely by the Community of Madrid (22,23%), Aragon (9,23%), Navarre (8,66%) and the Community of Valencia (8,15%).
The months with the highest number of pilgrims were August (31,100), July (21,900) and April (20,500), a trend already consolidated over time and referring to the summer and Easter holiday periods, according to information provided by the Torreciudad Tourist Office,
Family and friends, 70 percent; organized trips, 10%
The majority of visitors to Torreciudad are “Family and friends” (about 70% of the total). Pilgrims who come on organized trips (parishes, brotherhoods, groups of the faithful and religious communities of various ecclesiastical charisms) usually come to the professional experience of travel agencies, and account for about 10% of the visitors. Educational centers and youth associations also reach this percentage.
The tourist attractions located in Torreciudad's surroundings, related to nature, heritage, gastronomy, leisure and oenology, have a notable influence on the motivation of this majority family audience, according to the press office.
High increase in digital audience and participation
Torreciudad's social media profiles have increased their number of followers by 13.22% over 2024, from 94,857 to 107,401.
Instagram is consolidating its position as the fastest growing network year on year in terms of percentage (26,07%) followed by Facebook (20,50%,) and YouTube (6,53%).
As for the torreciudad.org website, 306,088 users (60.33% more than in 2024) accessed 828,846 visits (an increase of 40.59%).
With respect to visitors' opinions, reviews posted on Google have increased by 6.83%, and users give Torreciudad an average score of 4.7 out of 5 out of a total of 3,940 published reviews.
Live broadcasts
Every day the celebration of mass and the recitation of the rosary and the angelus are broadcast live on Torreciudad's YouTube channel.
In 2025, more than 325,000 views have been registered from 40 countries, and the videos that facilitate the recitation of the rosary have exceeded three and a half million reproductions.
Petitions to the Virgin of Torreciudad, 45.2% more
The petitions to the Virgin of Torreciudad received on the website of the sanctuary were 9,951 last year, 45.22% more than during 2024. After the Angelus prayer, these petitions are read every day before her image.
Museum spaces
The museography of Torreciudad is consolidating as a reference element in the planning of pilgrimages. Visitors can access the Space ‘Live the experience of faith’, which in 2025 received 15,842 people, and attend the projection of the video-mapping ‘The altarpiece tells you’, available in three versions (Christmas, Easter and the usual one for the rest of the year) and in three languages (Spanish, English and French).
These screenings have been attended by nearly 30,000 people, a 40% more than in 2024, according to the data released.
Marian advocacies: 572 patronesses from 81 countries
The public can also tour the gallery of Marian invocations, which last year incorporated 14 new images of the Virgin Mary, in pilgrimages from the United States, France and several autonomous communities of Spain. At present, 572 patron saints from 81 countries of the five continents can be contemplated.
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