How do graphic design, marketing and theology intertwine to build bridges to faith in the digital world? Alejandra Martinez, originally from Monterrey, Mexico, is an example of this fascinating convergence. A graduate of the University of Monterrey with studies in graphic design and marketing, Alejandra began her professional career in advertising agencies and communications departments.
However, his life took an unexpected turn when God gave him the opportunity to study Institutional Communications and Theology at the University of California at San Diego. Pontifical University of the Holy Cross in Rome. There, he discovered "the beauty of the universal Church"finding "people from so many different cultures, accents and movements, united by the same longing to know and live close to God".. This experience strengthened his desire to put his talents to work. "in the service of something bigger than myself.". Later, he completed a master's degree in Corporate and Political Communication at the University of Navarra.
It was during a stay at the George Washington University that Alejandra met Hallowthe world's number one Catholic prayer and meditation app. She was captivated by its mission, its creativity and the real possibility of accompanying souls digitally.
The way to God
Alejandra grew up in a Catholic family and is very thankful to her parents for "the love, education and faith they sowed." in her. Her mother says that it all began when Pope St. John Paul II visited Monterrey in 1990. While she was pregnant with Alejandra, she had the opportunity to speak with the Pope and receive his blessing. "with his hand on my belly.". For this reason, both Alejandra and her mother think that this blessing is a blessing for them. "it surely marked, without knowing it, the beginning." of their way.
Alejandra's path to get closer to God is"very concrete and at the same time very everyday.". Starts with "daily prayer - even if it is brief, even if sometimes I don't know what to say - and with the desire to let myself be looked at by Him.". It also approaches God through "beauty: an image, a Gospel story, an uplifting song... because I believe that everything true, good and beautiful speaks to us of Him.". And, of course, "through people: those who have accompanied me in my spiritual life, those who inspire me by their simple and deep faith"..
Alejandra felt the desire to be better trained to serve the Church, and remembers going to the wayside shrine of the University of Navarra to ask the Blessed Mother for a scholarship to be able to study for her master's degree. "If you give it to me, I promise you that everything I learn I will use to serve the universal Church."he told her. A year later, she graduated from her master's degree with her scholarship and signed her contract with Hallow.
Working in Hallow has been a way to get closer to God: "accompanying others on their prayer journey reminds me every day that I too need to return to Him, again and again.". On the other hand, his studies of Theology and Communication made him "understand the urgency of telling the faith well.".
Creating impactful content
As content manager for Latin America and Spain, Alejandra "coordinates, produces and manages Spanish-language content within the app"including "novenas, consecrations, meditations, music, bedtime prayers and much more.". His work begins "listening: what is our audience looking for, what wounds does it bring, what does it need to meet God again?".
Alejandra believes that "impactful content is born from deep listening".looking for "to understand what is going on in people's hearts: what they are looking for, what they need, what wounds they carry and how God can enter there.". At HallowThe aim is to communicate the message of hope, faith, and conversion with authenticity and excellence, involving "priests, nuns, psychologists, influencers and moms of families."and taking care of every production detail. "In one sentence: get it perfectly right.".
God also touches hearts in the digital world: a funny prayer, word or song can be the spark for a profound change, even a miracle!
