From a Benedictine monastery in Sahagún, León, a young 28-year-old nun has achieved something amazing: to turn monastic life into a viral phenomenon. Her name is Marta González Cambronero, although in networks she is known simply as Sister Marta, and with her cell phone, a good internet connection and an enormous enthusiasm for her vocation, she has become a spiritual support for thousands of people.
Sister Marta not only preaches by example: she also does it with camera, script and editing. “I started on YouTube in 2019 by creating long-form content every 15 days.”, he recalls. His first digital steps were modest, but steady. With videos of reflection and spirituality, his channel attracted believers and the curious alike. However, the real explosion would come years later, when he decided to turn his digital strategy around.
Digital strategy and evangelization
“About a year ago, after taking a course on digital evangelism, I felt that call to migrate toward short-form content and platforms like Instagram y TikTok. The objective was clear, to reach a younger audience and broaden the reach of the message.”. Thus, it left behind the bimonthly cadence in YouTube and plunged into a new production rhythm: “This change allowed me to move from a single biweekly video focused on a single topic to posting four weekly videos, each addressing a different theme.”.
The change of format not only brought more visibility, but also greater connection. Today, her accounts have more than 100,000 followers and her videos accumulate millions of views. But beyond the numbers, for Sister Marta what matters are the souls: “For me, the most important thing about this work in networks, and especially in Instagram, It's not just the numbers, but every heart that allows itself to be touched through this medium”.”.
Its content, he says, is based on four fundamental pillars: “the daily life of the community, prayer, vocation and the Bible.”. Each week, he ensures that these axes are present in his profile, showing the daily life in the convent, moments of deep spirituality, vocational reflections and biblical passages explained with a close language.
Despite the success and reach, she manages the entire creative process herself: “I currently manage content alone for Instagram, from script to editing”.”. This artisanal dedication to communication has earned him the respect of many, both inside and outside the Church.
Direct contact with followers
The messages he receives, he says, are a constant source of inspiration. “Many of them loaded with gratitude, vocational doubts or spiritual quests.”, comments. People who find in his words not only comfort, but guidance, motivation and, in some cases, answers. “With my presence on social networks, especially in Instagram, I seek to bring monastic life closer to young people, to demystify the figure of the nun and to show that we are still real people, close and with concerns like theirs”.”.
That is precisely one of her great achievements: breaking stereotypes. Instead of a distant habit and a life in silence, her videos show a woman who is joyful, reflective and committed to her faith. In an era when faith seems relegated to the private or the institutional, Sister Marta proposes a visible, accessible and profound spirituality.
“I want to invite you to consider your vocation seriously and to discover the beauty of consecrated life and above all to get closer to the Scriptures.”. It is a direct invitation that speaks louder than ever in the digital world.
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