“The Cross is not a logo, it is the price of your life”, the campaign of the ACdP for Holy Week.

The Catholic Association of Propagandists is launching this Holy Week the national campaign “The Cross is not a logo”, a proposal that seeks to give back to the Cross its original meaning, in a context in which symbols are emptied of meaning and become mere images. Far from being a decorative element or an empty cultural symbol, the Cross is - the campaign reminds us - the expression of Christ's radical love and the price of salvation for each person.

The main message, “The Cross is not a logo. It is the price of your life”, seeks to challenge both believers and non-believers during these holy days, proposing a deeper look: to contemplate the Cross not as a common image, but as the event that has transformed history and continues to offer hope to the world.

The creativity, which can be seen on billboards in different municipalities throughout Spain, places the viewer before an essential reality: a God who freely gives his life for each person. When contemplating the Cross, the campaign reminds us that there is Someone who has paid the price for our salvation.

However, the message does not stop on Good Friday. The ACdP stresses that the Christian faith is sustained by a proclamation that spans the centuries and grounds hope: “Jesus Christ is risen!”

A living sign

With this initiative, the Catholic Association of Propagandists wants to accompany society during Holy Week, bringing to the public space a message of depth, hope and meaning. A proposal that invites us to rediscover the Cross as a living sign, capable of questioning, consoling and transforming today.

The pieces will be present in bus shelters in various locations throughout Spain, in continuity with the public campaigns that the ACdP promotes at key moments of the liturgical calendar. From March 24 to April 6, the campaign can be seen in the Madrid Metro, as well as in different Spanish locations.

The fifth Easter campaign

This initiative is in addition to the other four Easter campaigns with which the ACdP has sought to challenge the public in recent years. Among them are “Are you happy?”, which led to an announcement of hope through QR codes; the direct message “He died for your sins. Even if you live as if he didn't exist.”; the campaign “Would you die for someone who doesn't know you? He would.”, focused on total surrender for love and the story of the Skateboard Hero, Ignacio Echevarría; and the proposal “Have hope, a thief was saved”, inspired by the story of the Good Thief. With “The Cross is not a logo”, In this way, the association completes its third proposal for these dates, reaffirming its commitment to bring Christian proclamation to daily life and to the streets of Spain.